The ask
Produce the launch film for the Nike × Dead Protocol collaboration, with a cyberpunk sci-fi edge.
The goal was to weave the Dead Trainer V1 into the story without turning it into a product showcase. Our treatment, Borrowed Light, framed the design as a tribute to the brilliance of other artists and the energy they leave behind.
We scanned the shoe and planned a multi-day shoot against the Downtown LA skyline, building a stylized spot around the shoe’s creator, TAJ, as he siphons fragments of light from the city and forges them into the glowing Dead Protocol sign.
Sold outThe drop
90 secHero spot
Deliverables
90 second spot · 60 second spot · Social cutdowns, all ratios
What we did
Creative direction · Brand integration · Production · 3D scan · Edit · VFX · Color · Sound design
Next upAll branded
