The ask
Create a timeless campaign for The North Face’s winter collection that works year-round.
We featured Afro-Latina dancer Little, whose journey is a testament to resilience and creativity. Filmed in the Sequoias, the piece follows the transition from winter to spring, from snow-covered trails to melting peaks, with her movement in step with the seasons.
Our 3D and VFX teams built photoreal plant life that responds to her choreography, from winter dormancy to spring bloom. The spot lifted brand visibility and drove noticeable growth in sales.
Deliverables
60 second TV and digital spot · Social cutdowns, all ratios · Campaign and web stills
What we did
Creative direction · Script · Deck · Production · Edit · 3D · VFX · Color · Sound design
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