The Ask:

Craft a classic hip-hop album rollout for Tyga, blending his brand with a sleek, timeless aesthetic and bold visuals. This included constructing a life-sized Rolls Royce for his concerts and providing stunning graphics for content.

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The Mission:

We went above and beyond for Tyga’s album rollout, securing him a top-charting Billboard hit with "Taste" among other platinum singles, and an album that ultimately went platinum. Our team of creatives meticulously built out his world, handling everything from creative direction to video production, album and single art, stage design, and live show design. We even constructed a massive life-sized Rolls Royce, which became a show-stopping feature for his performances.

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Deliverables:

• Creative direction for entire album
• All the videos off the album
• Produced album cover
• Produced album documentary
• Live show assets
• Jimmy Kimmel Live stage design
• Custom animated Spotify canvas assets

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Results:

• 2 Billion video views (and counting) - yes, you read that correctly.
• Billboard hot 100 spot at number 8
• Number 1 on Rhythmic Radio
• "Taste" becoming certified diamond (only 150 songs in the history of music have ever achieved this status)

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