The Ask:

To create a timeless campaign for an array of items from The North Face’s winter collection & make it applicable to year-round seasons.

The Process:

To highlight diversity and inclusion, we featured the incredible Afro-Latina dancer, Little, whose background and journey served as an inspiring testament to resilience and creativity. Filming in the Sequoias, we captured the transitional beauty from winter to spring. As we ascended the mountains, we moved from snow-covered trails to melting snow caps, showcasing nature's seasonal shifts. Little's movements were elegantly synchronized with these changes, symbolizing harmony with nature. Our 3D and VFX teams enhanced this by creating photo-real models of plants, blending her actions seamlessly with nature’s cycles, from winter hibernation to spring blossoming.

This ad not only drew attention for its breathtaking visuals but also played a key role in enhancing the brand’s visibility and driving noticeable growth in sales.

Deliverables:

• 60 second TV & digital spot
• Social cutdowns (various aspect ratios)
• Stills for campaign & website