The Ask:

Craft a visually glamorous promotional piece for the popular Brut brand, Provocativo, blending diversity and high fashion with dancehall artist Shenseea and an ethnically ambiguous co-star.

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The Process:

The vision was sultry and electrifying. We aimed to create an unforgettable spark, both literally and figuratively. To achieve this, we incorporated elements of lightning and thunder, symbolizing the magnetic energy between our lead actress Shenseea and her co-star. Our stylist masterfully contrasted the two stars with latex and skin, enhancing their visual appeal, while our art team meticulously projected dynamic lightning effects behind them to amplify the dramatic atmosphere.

The spot racked up nearly 8 million views, quickly becoming a defining piece of content for the brand and cementing its presence with undeniable impact.

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Deliverables:

• Full 30 sec spot
• Social cutdowns (various aspect ratios)