The Ask:

Envision and produce an awe-inspiring trailer for Shenseea’s new album, with creative direction that immerses viewers in her mystical island realm and showcases her majestic custom dragon.

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The Process:

With creative direction spanning Shenseea’s entire album, we had a clear vision for the trailer's aesthetic and tone. Our in-house 3D specialist had already crafted the dragon, a symbol of Shenseea's fierce persona. To bring this mythical creature to life, we collaborated with elite animators and compositors renowned for their work on blockbuster films such as Avatar, Star Wars, and King Kong. Filming on a green screen with an all-star stunt team, we ensured every shot was coordinated to look visually stunning and mind-blowing. It was imperative that we wove Shenseea’s Jamaican culture into the visual narrative, infusing the trailer with vibrant elements that celebrate her roots.

Upon delivery, we also prepared an exclusive asset kit for Apple Music, which prominently featured this spectacular trailer on Shenseea’s artist page.

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Deliverables:

• Full 50 sec commercial
• Apple music ‘artist motion’ assets
• Social cutdowns (various aspect ratios)