The Ask:

Seamlessly integrate the new Bose QuietComfort Ultra Earbuds into the high-energy music video for Kim Petras & Nicki Minaj’s smash hit, “Alone.”

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The Process:

We had very little time to prep the shoot, less than a week. Our vision for this project was to create a vibrant world where Kim Petras could explore various personas, dynamically interacting with Nicki Minaj to craft a fun, mega-pop video brimming with dance, costumes, and funky set designs. Working carefully with our production designer, we built this world with intricate detail, ensuring each element contributed to a visually stunning experience.

To seamlessly integrate the Bose QuietComfort Ultra Earbuds, we featured Kim wearing them during her energetic marching band setup, evoking nostalgic early 2000s vibes. This scene was meticulously designed to highlight the headphones' appeal in a fresh, contemporary context, enhanced with eye-catching VFX to make the entire visual experience feel fun and engaging.

The result? 28 million views, a Billboard Hot 100 record, and instant iconic status.

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Deliverables:

• Full 3 minute video
• 30 second cutdown for Bose
• Social cutdowns (various aspect ratios)