The Ask

Incorporate iconic Ferrari placements into a 3-minute musical masterpiece starring Polo G. Utilize archival footage and feature 20 distinct Ferraris, each representing a different decade or generation.

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The Process

We curated an extraordinary collection of Ferraris, spanning from the 1960s to the present day. For this ambitious project, we commandeered a private jet hangar in Los Angeles, transforming it into a cinematic playground. Using a state-of-the-art camera car and an elite team of professional stunt drivers, we orchestrated a breathtaking campaign. The resulting piece seamlessly integrated the timeless elegance of Ferrari with the vibrant energy of Polo G's hip-hop brilliance, all while spotlighting the cutting-edge designs of the 2024 fleet. This visually stunning collaboration not only celebrated Ferrari's storied legacy but also showcased its future innovations in a spectacular, cohesive narrative.

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Deliverables:

• Full 3 minute branded piece + 30 sec spots
• Social cutdowns (various aspect ratios)
• Stills for campaign & website